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The REEDS Jewelers difference

Our History

At REEDS Jewelers, we are honored to celebrate your life’s moments by helping you choose the Rolex watch that best suits you, within the wide range of Rolex timepieces. Our stores in Wilmington, NC and Corpus Christi, TX are dedicated to Rolex and only sell guaranteed Rolex timepieces.



Bill & Roberta Zimmer founded the first REEDS shop in 1946. From the beginning, REEDS was guided by a philosophy of love, appreciation, trust, and making everyone feel like family. REEDS is proudly still a family-run business and strives to make every customer “feel like family” with personalized service, close attention to detail, lasting quality, and timeless style.

Now celebrating more than seven decades in business, we’re the largest family-owned jeweler in the country. And we’re genuinely honored to celebrate every moment and milestone with you. Generation after generation, you’ve chosen us because we’ve kept committed to our core ideals.


Rolex has been synonymous with prestige, innovation and excellence for over a century. This partnered with REEDS’ dedication to you for over 4 decades as an official Rolex Jeweler, creates an incomparable experience when selecting your next Rolex timepiece. Our knowledgeable watch professionals look forward to celebrating this moment with you.


Rolex watches are designed and built to last thanks to the dedicated watchmakers, designers and engineers whose skills and knowledge are transferred into each and every Rolex timepiece. REEDS adds decades of experience to assist you with this prestigious purchase.

Our store at the Mayfaire Town Center in Wilmington, NC is recognized as an Official Rolex Jeweler, as we only sell guaranteed Rolex timepieces.

Mayfaire Town Center
Reeds Mayfaire

926 Inspiration Drive

Wilmington, NC 28405

(910) 256-2962

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