Our History

REEDS SINCE 1946

Bill and Roberta Zimmer founded REEDS Jewelers in 1946 with one hometown store in Wilmington, NC. From the beginning, REEDS was guided by a philosophy of love, appreciation, trust, and making everyone feel like family. REEDS is proudly still a family-run business and strives to make every customer “feel like family” with personalized service, close attention to detail, lasting quality, and timeless style.

Now celebrating more than seven decades in business, we’re the largest family-owned jeweler in the country. And we’re genuinely honored to celebrate every moment and milestone with you. Generation after generation, you’ve chosen us because we’ve kept committed to our core ideals.

Rolex Partners since 1976

Rolex has been synonymous with prestige,  innovation and excellence for over a century. This partnered with REEDS’ dedication to you for over 4 decades as an official Rolex Jeweler, creates an incomparable experience when selecting your next Rolex timepiece.  Our knowledgeable watch professionals look forward to celebrating this moment with you.

ROLEX AT REEDS JEWELERS MAYFAIRE TOWN CENTER

Mayfaire Town Center, Wilmington’s premier high-end shopping destination since 2004, is the home of our flagship luxury store. Its beautiful architecture blends seamlessly with surrounding nature, making it a pleasant and relaxing place to shop. Mayfaire is situated in close proximity to the resplendent communities of Landfall and Wrightsville Beach, making it a desirable location for luxury retailers. We are proud to share the fine jewelry and timepieces we love with our community at REEDS Mayfaire.

THE ROLEX JOURNEY

Rolex watches are designed and built to last thanks to the dedicated watchmakers, designers and engineers whose skills and knowledge are transferred into each and every Rolex timepiece.  REEDS adds decades of experience to assist you with this prestigious purchase. 

Our store at the Mayfaire Town Center in Wilmington, NC is recognized as an Official Rolex Jeweler, as we only sell guaranteed Rolex timepieces.