Mayfaire Town Center
926 Inspiration Drive
Wilmington, NC 28405
Oyster Perpetual
A VOYAGE INTO THE WORLD OF ROLEX
As a family-owned company, REEDS Jewelers understands and values the spirit of entrepreneurship. It takes an unwavering drive to turn a vision into reality—and to turn the ‘reality’ into the respect and trust of customers.
It is something we have been doing for nearly 80 years, from the moment Bill and Roberta Zimmer opened the doors of the original Wilmington, North Carolina store in 1946. REEDs was built with the foundational values of perseverance, commitment, and excellence – in a similar vein, Hans Wilsdorf, the founder of Rolex, built a legacy brand with these values at its core. We invite you to read on to discover the unique and inspiring history of Rolex.
Hans Wilsdorf was firmly convinced of a person’s ability to innovate and strive for
excellence. More than 100 years after the creation of the brand, the founder’s
philosophy is more present than ever, from the manufacturing of the company’s
watches to its commitments worldwide.
Rolex philosophy
A VOYAGE INTO THE WORLD OF ROLEX
As a family-owned company, REEDS Jewelers understands and values the spirit of entrepreneurship. It takes an unwavering drive to turn a vision into reality—and to turn the ‘reality’ into the respect and trust of customers.
It is something we have been doing for nearly 80 years, from the moment Bill and Roberta Zimmer opened the doors of the original Wilmington, North Carolina store in 1946. REEDs was built with the foundational values of perseverance, commitment, and excellence – in a similar vein, Hans Wilsdorf, the founder of Rolex, built a legacy brand with these values at its core. We invite you to read on to discover the unique and inspiring history of Rolex.
Hans Wilsdorf was firmly convinced of a person’s ability to innovate and strive for excellence. More than 100 years after the creation of the brand, the founder’s philosophy is more present than ever, from the manufacturing of the company’s watches to its commitments worldwide.
Rolex is host to a variety of professions, brought to life by employees who are experts in their fields.
COMMITMENT
TO EXCELLENCE
Since the beginning, the story of Rolex has been characterized by the quest for perfection and the ambition to push back the boundaries.
"THE OPPOSITION I
ENCOUNTERED SEEMED
INSUPERABLE"
At the turn of the 20th century, a visionary entrepreneur based in London was on the verge of success. His aim? To introduce the watchmaking world of the day to an as-yet-unknown dial signature: Rolex. A new name, invented in 1908, it would become one of the world’s most respected brands in the space of a few decades. As Hans Wilsdorf recounted in his memoirs of the early days of his company, the opposition he faced seemed insurmountable at first. The entrepreneur started out with very little, but he did possess invaluable qualities: vision, perseverance and an extraordinary ability to work. An orphan at the age of 12, with nothing other than his determination to help him overcome challenges, Hans Wilsdorf went on to invent the world’s first waterproof self-winding wristwatch with a Perpetual rotor – a watch that has become a benchmark in terms of quality and prestige.
“Too complicated, too fragile, ill-adapted” – the wristwatch was met with scepticism. Yet, relying on his firmly-held beliefs, Hans Wilsdorf managed to achieve his bold objective of establishing the Rolex watch – the Oyster Perpetual – as the archetype of the waterproof timepiece: precise, robust and able to withstand all conditions. But he was not simply a visionary who endowed Rolex watches with their fundamental technical and aesthetic characteristics. His constant quest for perfection was accompanied by a profound generosity and unshakeable faith in human potential.
UNITING EXPERTISE
An integrated and independent company, Rolex has manufacturing resources that encompass a wide range of skills and knowledge. Watchmakers, engineers, designers and other specialists work closely together from the design to the manufacturing of the watches.
Rolex’s company culture is based above all on human values, which place both expertise and soft skills at the heart of the brand’s different activities.
Rolex is host to a variety of professions, brought to life by employees who are experts in their fields. The company has complete control over its essential components, from the casting of gold alloys to machining, finishing and assembly of the movement, case, dial and bracelet elements, as well as gem-setting. Its know-how is also made available right across the world thanks to an exceptional after-sales service network.
To ensure the brand’s expertise exists into the future, Rolex has its own unique Training Centre. Dedicated to the pursuit of excellence and the development of its employees, the centre, located in Geneva, provides training to employees and instructs apprentices. The company aims to pass on to younger generations its pride in its skills and mastery of its knowledge.
A WATCH UNLIKE THE REST
The Oyster Perpetual collection was built on the success of the original Oyster model, patented and launched in 1926.
As the world’s first waterproof wristwatch, it played a pioneering role in the development of the modern timepiece. Over the years, the Oyster became the proud bearer of many other innovations – such as self-winding by means of the Perpetual rotor (1931) – that defined the identity of the models in the collection and forged Rolex’s reputation for excellence, of which chronometric precision and reliability are among the cornerstones.
The Oyster gradually evolved into a collection of watches that integrated new functions and innovative technologies. All the models share fundamental features and a strong visual identity. Today the collection consists of 12 ranges, split into two categories: Classic watches such as the Datejust and the Day Date, and Professional watches, including the Explorer and the GMT-Master II.
TAs the pioneer of the wristwatch, the company is at the origin of numerous major innovations in the watchmaking industry and has filed over 500 patents in the course of its history.
COMMITMENT TO EXCELLENCE
Since the beginning, the story of Rolex has been characterized by the quest for perfection and the ambition to push back the boundaries.
"THE OPPOSITION I ENCOUNTERED SEEMED INSUPERABLE"
At the turn of the 20th century, a visionary entrepreneur based in London was on the verge of success. His aim? To introduce the watchmaking world of the day to an as-yet-unknown dial signature: Rolex. A new name, invented in 1908, it would become one of the world’s most respected brands in the space of a few decades. As Hans Wilsdorf recounted in his memoirs of the early days of his company, the opposition he faced seemed insurmountable at first. The entrepreneur started out with very little, but he did possess invaluable qualities: vision, perseverance and an extraordinary ability to work. An orphan at the age of 12, with nothing other than his determination to help him overcome challenges, Hans Wilsdorf went on to invent the world’s first waterproof self-winding wristwatch with a Perpetual rotor – a watch that has become a benchmark in terms of quality and prestige.
“Too complicated, too fragile, ill-adapted” – the wristwatch was met with scepticism. Yet, relying on his firmly-held beliefs, Hans Wilsdorf managed to achieve his bold objective of establishing the Rolex watch – the Oyster Perpetual – as the archetype of the waterproof timepiece: precise, robust and able to withstand all conditions.
But he was not simply a visionary who endowed Rolex watches with their fundamental technical and aesthetic characteristics. His constant quest for perfection was accompanied by a profound generosity and unshakeable faith in human potential.
UNITING EXPERTISE
An integrated and independent company, Rolex has manufacturing resources that encompass a wide range of skills and knowledge. Watchmakers, engineers, designers and other specialists work closely together from the design to the manufacturing of the watches. Rolex’s company culture is based above all on human values, which place both expertise and soft skills at the heart of the brand’s different activities.
Rolex’s company culture is based above all on human values, which place both expertise and soft skills at the heart of the brand’s different activities.
At the turn of the 20th century, a visionary entrepreneur based in London was on the verge of success. His aim? To introduce the watchmaking world of the day to an as-yet-unknown dial signature: Rolex. A new name, invented in 1908, it would become one of the world’s most respected brands in the space of a few decades. As Hans Wilsdorf recounted in his memoirs of the early days of his company, the opposition he faced seemed insurmountable at first. The entrepreneur started out with very little, but he did possess invaluable qualities: vision, perseverance and an extraordinary ability to work. An orphan at the age of 12, with nothing other than his determination to help him overcome challenges, Hans Wilsdorf went on to invent the world’s first waterproof self-winding wristwatch with a Perpetual rotor – a watch that has become a benchmark in terms of quality and prestige.
To ensure the brand’s expertise exists into the future, Rolex has its own unique Training Centre. Dedicated to the pursuit of excellence and the development of its employees, the centre, located in Geneva, provides training to employees and instructs apprentices. The company aims to pass on to younger generations its pride in its skills and mastery of its knowledge.
A WATCH UNLIKE THE REST
The Oyster Perpetual collection was built on the success of the original Oyster model, patented and launched in 1926.
As the world’s first waterproof wristwatch, it played a pioneering role in the development of the modern timepiece.
Over the years, the Oyster became the proud bearer of many other innovations – such as self-winding by means of the Perpetual rotor (1931) – that defined the identity of the models in the collection and forged Rolex’s reputation for excellence, of which chronometric precision and reliability are among the cornerstones.
The Oyster gradually evolved into a collection of watches that integrated new functions and innovative technologies. All the models share fundamental features and a strong visual identity. Today the collection consists of 12 ranges, split into two categories: Classic watches such as the Datejust and the Day Date, and Professional watches, including the Explorer and the GMT-Master II.
As the pioneer of the wristwatch, the company is at the origin of numerous major innovations in the watchmaking industry and has filed over 500 patents in the course of its history.
REEDS Jewelers invites you to experience the incredible innovation and elegance that are at the core of every Rolex timepiece. Visit your local REEDS jewelry store and our inviting, knowledgeable Sales professionals can assist you with exploring a handful of Rolex collections like the Oyster Perpetual, Submariner, Yacht-Master, DeepSea and Lady-Datejust.
REEDS Jewelers invites you to experience the incredible innovation and elegance that are at the core of every Rolex timepiece. Visit your local REEDS jewelry store and our inviting, knowledgeable Sales professionals can assist you with exploring a handful of Rolex collections like the Oyster Perpetual, Submariner, Yacht-Master, DeepSea and Lady-Datejust.